This coming from a child of the advertising age - someone who would flee waving jazz hands to Boots whenever I saw a girl on tv advertising a product making her hair looked slightly thicker or more enriched than my own.
It's BTs 'trapped in their own lives' celebrity couple. You know. The will-they-won't they couple who have none of the sex appeal of Milk Tray yet none of the charm of the Bisto family.
They nearly broke up once. But damn the British public - we actually COMPLAINED to BT until the couple, despite his moving to Cornwall (happens to the best of us), announced their engagement. Today, dear reader, they announce they are pregnant after we voted in our millions *faint* to make it such. Strike us down, for we have sinned.
The options on the BT.com vote were only a) pregnant or b) not pregnant - a girlfriend of mine lamented at tea break that there wasn't an option c) stomach-popping alien.
Doesn't the fact she needs more than he can provide worry anyone? Doesn't the fact her maturity and responsibilities far outweighed his once happy-go-lucky lifestyle? Or are BT doing something far more worrying - telling us that this is what life is like?
Expect the minimal and you'll never be disappointed. The Katie Price 'kids from divorced parents get more presents and holidays so it must be better' (and a cool step-Dad like Kris Marhsall) mentality. I can tell you - this isn't what second families of Britain look like - I can vouch for that.
In an 'I wish I was them' ad campaign these people would be more beautiful (Sorry Esther), less complicated, more likeable. In a reality ad-campaign there would be screaming 'you're not my father' fits from the step-children, complicated cross-over family events with the children’s Dad, money and housing troubles born from the legalities of the previous separation and a few more anxiety fights between the couple.
So there you have it, BT. Please make them either miserable or beautiful. Not grey.
4 comments:
God, how I agree.
That bloody BT couple….
Every time the latest instalment of that plastic family springs up I’m torn – watch and tut, or switch over and watch ANY other advert.
In fact, I think the whole thing is almost insulting to divorced/separated families. I do not know of any family (or human being) that talks, acts or behaves in the stupid, fake, soap-opera way in which those two do.
Jon Bayley
This is great to see that I'm not the only disliker of said advert. Well said Jo (& Jon) - always great to read others feel the same :)
Oh thank GOD others agree! Jon, Hazey - we are on to a roll!
What a miserable existance that family appear to have.
It was never like that at the Bisto's...
She has crushed the living soul out of him. Give me the Bisto family any day. I feel the hatred rising each…
As a stepmum, I feel sorry for the Dad that took a bashing for not having time to speak to his daughter despite being in the middle of a meeting... plus that teenage son would have been emailing Kris complaining that his mum's a twit and asking to come and live with him instead, oh and can he bring his pregnant girlfriend/new boyfriend (BT can vote on which on my premium phone line...)
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